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Applications of AIGC Technology in the Innovative Dissemination of Traditional Chinese Culture in the Digital Media Era | ||
| Al-Noor Journal for Digital Media Studies | ||
| Article 13, Volume 2, Issue 1, April 2025, Pages 175-189 PDF (589.46 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jndm.v2.i1.a13 | ||
| Authors | ||
| Wang Ziming; Ju Yang | ||
| RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia | ||
| Abstract | ||
| Because of the advent of digital media, the propagation of traditional Chinese culture is confronted with both new opportunities and new obstacles. In order to investigate the novel use and implementation of Artificial Intelligence Generated Content (AIGC) technology in cultural communication, this article uses the Mid-Autumn Fantasia and Chinese Solar Terms produced by Henan Broadcasting System as case studies. According to the findings of the study, these programs make use of artificial intelligence and general computing technology in order to accomplish the virtual reconstruction of cultural settings, the dynamic display of pieces of intangible cultural heritage, and the digital manifestation of solar culture icons. In addition to enhancing the allure of traditional culture, this also broadens the scope of its influence across the world. In addition, the article examines the generative artistic potential of AIGC technology in the context of the development of cultural content, as well as the advantages of utilising this technology in conjunction with traditional culture. AIGC technology offers enormous promise in terms of multidisciplinary integration, worldwide transmission, and innovation in audience experience. This is despite the fact that there are obstacles associated with creating cultural authenticity, striking a balance between human creativity and technological advancements, and intellectual property concerns. We think that by doing this research, we will be able to give fresh viewpoints and references that will aid in the diffusion and preservation of traditional Chinese culture in the era of digital media. | ||
| Keywords | ||
| AIGC; traditional Chinese culture; digital media; cultural dissemination; artificial intelligence; innovation | ||
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