Measuring the position of Entrepreneurial Marketing in small business organizationsA prospective study in a sample of mineral water plantsin the Kurdistan Region - Iraq

	Measuring the position of Entrepreneurial Marketing in small business organizationsA prospective study in a sample of mineral water plantsin the Kurdistan Region - Iraq
journal of kerbala university
Article 1, Volume 6, Issue 2, 2010, Pages 76-101 PDF (0 K)
Abstract
Entrepreneurial Marketing in business organizations is a philosophy of organizational-oriented organization, and in this light, the organization was directing its efforts and its marketing to focus on the customer and the logistics involved. However, these organizations do not there is usually a specific section of the marketing or person responsible for the marketing function, and the reason for this is that near the organizations leading sites and market centers (due to the small size of these organizations) makes it able to touch the customer needs and desires and demands without the need to invest in conducting market research a costly period of time, as well as without the need to create a special section on marketing despite the need for its existence. In order to reach the such of objectives is revealing the extent of application of plant mineral water researched the Entrepreneurial Marketing of the seven, namely, (a focus on the customer - create or configure value - raise the value of Resources - Risk Management - Innovation - Driving the opportunities and guidance - Support effective) show that those plants generally did not support such operations in accordance with the views of the sample researched by only a year (% 39.47) and return for an agreement negatively on the rate (33.15%) and the rate of neutral-General (27.35%) and enhanced these results the value of the mean and of (2.04) and the response rate was ( 68.46%). The best dimensions of Entrepreneurial Marketing and contributed effectively to enrich the overall rate is still the leadership opportunities, direct and effective support or after the effective activities. The research was presented a number of conclusions and recommendations serve the factories researched when adopting Entrepreneurial Marketing in business and marketing plans.

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