The Role Of Artificial Intelligence Applications In Enhancing Experiential Marketing Practices:An analytical study of the opinions of a sample of employees of luxury hotels / Baghdad

Abdul Amir Hassoni, Atheer; Mahdi Hassan, Huda

	The Role Of Artificial Intelligence Applications In Enhancing Experiential Marketing Practices:An analytical study of the opinions of a sample of employees of luxury hotels / Baghdad
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 26, Special 2, February 2026, Pages 1-10 PDF (557.99 K)
Document Type: Research Paper
Authors
Atheer Abdul Amir Hassoni¹; Huda Mahdi Hassan²
¹University of Al-Qadisiyah
²Federal Board of Supreme Audit / Sixth Region Audit Department
Abstract
The Current Research Aims To Determine The Relationship Between Artificial Intelligence Applications And Experiential Marketing Practices By Analyzing The Opinions Of A Sample Of (120) Employees Working In Luxury Hotels In Baghdad. The Research Stems From A Fundamental Problem: The Weak Use Of Artificial Intelligence Applications By The Surveyed Sample, Which Is Reflected In Their Experiential Marketing Practices. In Light Of This Problem, A Set Of Hypotheses Was Formulated. To Prove The Hypotheses And Address The Problem, A Questionnaire Was Used As The Primary Tool For Collecting Information And Data, And The Statistical Software (SPSS.Var23a Number Of Results Were Reached, The Most Important Of Which Is That There Is A Statistically Significant Relationship Between Artificial Intelligence Applications And Experiential Marketing Practices Of The Sample Studied.
Keywords
Artificial Intelligence; Experiential Marketing; Luxury Hotels

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