1.

The Role Of Artificial Intelligence Applications In Enhancing Experiential Marketing Practices:An analytical study of the opinions of a sample of employees of luxury hotels / Baghdad

Pages 1-10
Atheer Abdul Amir Hassoni; Huda Mahdi Hassan
2.

Assessing the Impact of Recycling Practices on Sustainable Performance: An Analytical Study of Opinions of Employees at Al-Mustaqbal University

Pages 11-21
Amal Abd Mohammed Ali; Laith Ali Mattar
3.

Secure Intelligence in Banking: An Integrated Framework for Artificial Intelligence with Data Privacy and Security Preservation

Pages 22-34
hayder makki shakir; Hadir H Shubbar
4.

The Impact of Technological Innovation on the Development of Digital Entrepreneurship: An Analytical Study on a Sample of Employees at Asia Cell Telecommunications Company

Pages 35-53
Zahraa fadhil Atiyah; Hind abdulzahra neamah
5.

The Role of Artificial Intelligence in Enhancing Digital Accounting Practices and Improving the Quality of Financial Reports

Pages 54-61
Sanaa Kamil Obayes Al-Mansoori .; Zainab Zuhair Mahdi; Muna Abed Sagban
6.

THE ROLE OF VALUE ACQUISITION CAPABILITIES IN DIGITAL TRANSFORMATION READINESS:An Analytical Study of the Opinions of a Sample of Faculty Members in Private Universities in the Middle Euphrates Region

Pages 62-71
Ali Thamer Abdul Ameer; Fatimah Hussein Abdullah
7.

The Mediating role Of strategic flexsiblte In relationship Between Patterns of strategic thinking And Institutional performance: A Study on Iraqi private university

Pages 72-82
Ali Abdu Qader Mahmood; Tahreer Nazhan Mahmood
8.

The Strategic Role of Green Technology in Promoting Pillars of Sustainable Organizational Behavior in Smart Universities An Analytical Study at the University of Babylon

Pages 83-90
Karrar Hasan Dinar; Ahmed Majid Hussein; Ali Diaa Mousa; Laith Kazem Al-Kadhim


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