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The Impact of Persuasion Techniques on Developing the Guidance Effectiveness of Educational Counselors | ||
| Kirkuk University Journal: Humanity Studies | ||
| Volume 21, Issue 2, June 2026, Pages 263-293 PDF (1.44 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.32894/1992-1179.2026.169826.1365 | ||
| Author | ||
| Ali Dawood Sulaiman* | ||
| Ministry of Education – Al-Anbar Directorate of Education | ||
| Abstract | ||
| The research aimed to identify the effect of persuasion techniques on developing the counseling effectiveness of educational counselors by verifying the following null hypotheses; Hypothesis 1: There are no statistically significant differences at the (0.05) level between the scores of the experimental group before and after the program on the counseling effectiveness scale. Hypothesis 2: There are no statistically significant differences at the (0.05) level between the scores of the control group on the pre-test and post-test on the counseling effectiveness scale. Hypothesis 3: There are no statistically significant differences at the (0.05) level between the scores of the experimental and control groups on the post-test on the counseling effectiveness scale. To test the hypotheses, the researcher employed a pre-test/post-test design (experimental and control groups). A counseling program was designed based on persuasion techniques, and a scale for counseling effectiveness was developed using Larson & Daniels' theory (1998). The research sample, consisting of 20 counselors (10 in each group), was distributed among the groups. Participants were rewarded based on the variables of counseling effectiveness, educational level, and years of service. The program sessions, which lasted four weeks (three sessions per week, each lasting 60 minutes), were completed, and the data were processed using the Statistical Package for the Social Sciences (SPSS). The results showed a difference between the average scores of the experimental group in the pre-test and post-test on the counseling effectiveness scale, in favor of the post-test. There was no difference between the average scores of the control group in the pre-test and post-test on the counseling effectiveness scale. There was a difference between the experimental group and the control group in the post-test on the counseling effectiveness scale, in favor of the experimental group. A set of conclusions, recommendations, and suggestions were reached. | ||
| Keywords | ||
| impact; persuasion technique; development; guidance effectiveness; educational counselor | ||
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