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Using of Multi-agent based simulation method in investigating consumer behavior. | ||
| iraq journal of market research and consumer protection | ||
| Article 1, Volume 4, Issue 2, 2012, Pages 141-158 | ||
| Authors | ||
| Fatimah Furaji; Agata Wawrzyniak; ; ; | ||
| Abstract | ||
| This study was amid to identify opportunities and benefits resulting from using multi-agent based simulation in investigations of consumers behaviour. There is described the essence of the method, discussed the main directions of its applications and identified complementarities to other approaches, which are used in the analysed scientific area. | ||
| Keywords | ||
| multi; agent based simulation; consumer behavior | ||
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