A comparative analysis to measure the strategic planning of Sports Marketing In football

Abdel-Halim Jabr Nazzal Mr. Mehdi Hashem Kazem, O.m.d.

	A comparative analysis to measure the strategic planning of Sports Marketing In football
Journal of Studies and Researches of Sport Education
Article 1, Volume 36, Issue 1818, 2013, Pages 242-272 PDF (0 K)
Author
O.m.d. Abdel-Halim Jabr Nazzal Mr. Mehdi Hashem Kazem
Abstract
The importance of this study is to measure the presence of real marketable athlete in sports clubs, whether achieved a sports marketing objectives of the institutions of Iraqi sports, and the extent of conviction businesses of the importance of sport as a means to promote the product and the brand, and what are the weaknesses in sports marketing, which affect negatively on the performance of the sports sector , and the problem is that the marketing research in the field of sports one means or methods which should contribute to solving some of the obstacles, particularly the material exposed to sports clubs football and ease the financial burden which the government offers to those sports clubs, football and aims of this research: 1-building measure of strategic planning for sports marketing for the members of the administrative bodies in clubs 2 to identify the differences in the scale of strategic planning for sports marketing for the members of the administrative bodies in the areas of the scale. Amaina search was all the heads and members of the governing bodies of the elite clubs participating in the Iraqi football league for the 2010-2011 season of the two regions of Central and South America, totaling (22) clubs and officially registered in the lists of the Iraqi Central Football The most important conclusions include the following: 1 there is a difference in the application of clear strategic planning for sports marketing for the members of the governing bodies of the elite clubs in football between the central and southern regions. 2 The results showed a measure of strategic planning for sports marketing for the members of the governing bodies of the elite clubs in football between the central and southern regions of the sample prior to the existence of a clear discrepancy in the field of infrastructure, media and communications. In light of the results of the study, the researcher recommends the following: 1- need clear knowledge of the administrators of the importance of strategic planning for sports marketing in the formation of a successful marketing depends by sports clubs. 2 benefit from the expertise of specialists in the field of marketing Kalkhbra academics and journalists who were always informed directly on the mechanism of evolution and the vital work catalog.
Keywords
Management and organization; Soccer

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